Page 12 - Great Communication Secrets of Great Leaders
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95
Part II: Delivering the Leadership Message
97
Chapter 7: Assessing Your Audience
104
Bill Veeck—Master Promoter
108
Chapter 8: Delivering the Message
Jack Welch—The Strategic Communicator 120 CONTENTS
Part III: Sustaining the Leadership Message 125
Chapter 9: Connecting with People Beyond Words 127
Mother Teresa—A Life of Healing134
George C. Marshall—The Great Mobilizer 137
Chapter 10: Coaching—One-to-One Leadership Communication 143
Vince Lombardi—The Teacher as Coach 156
Harvey Penick—Lessons from a Pro 160
Chapter 11: Making Certain the Message Sticks 163
Rosabeth Moss Kanter—Doyenne of Change 172
Chapter 12: Leader as Storyteller 177
Oprah Winfrey—Life as a Story 185
Appendix A: Putting It All Together 190
Summary Notes 191
Action Steps 193
Leadership Communications Action Planner 195
Notes 200
Index 214
