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GREAT COMMUNICATION SECRETS OF GREAT LEADERS
EADERSHIP COMMUNICATIONS IS A CONTINUOUS JOB. Messages must
be communicated and recommunicated in ways that make them
understandable and credible to various audiences and able to be
acted upon by those audiences. This process is called sustaining
Lthe leadership message. In addition, the leader must connect with
his or her people on a personal level in order to build a sense of trust. When a
bond of trust has been established, the future becomes possible. People will be
inspired to follow, and in the process they will achieve inspired results for
themselves, for the leader, and for the organization.
Part III focuses on sustaining the leadership message through a variety of
communications methods, including coaching and storytelling. You will learn
how to use communications as a core leadership behavior to achieve inspired
results through the actions of the people you lead.