Page 149 - Great Communication Secrets of Great Leaders

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Remember before you speak, it is necessary to listen, and only
then, from the fullness of your heart you speak and God listens.
Mother Teresa
Morale is the state of mind. It is steadfastness and courage and
hope. It is confidence and zeal and loyalty. . . . It is staying power,
the spirit which endures to the end—the will to win. With it all
things are possible, without it everything else . . . is for naught.
George C. Marshall

CONNECTING WITH

PEOPLE BEYOND WORDS

W E LIVE IN AN AGE OF THEATRICALITY.You can see it everywhere.
In shopping malls. In TV news programs. In music programs.
Even in the supermarket. There is a reason for this: People who
have a product to sell or a message to communicate feel the need to intensify
the delivery of their message. Merchandisers use high-impact graphics and
artful staging to display their products in the most appealing manner. Adver-
tisers produce creative messages for TV, radio, and the Internet as a means of

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