Page 211 - Great Communication Secrets of Great Leaders
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                                 LEADER AS STORYTELLER
                      CHAPTER 12
                          Live your message. To paraphrase Marshall McLuhan, “Oprah is the
                             message.” What you see on television and through her multiple
                             communications channels is her. She has not forgotten her roots,
                             nor has she failed to capitalize on the opportunities that she has
                             created with her talent, skills, and hard-earned financial muscle.
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