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Values. These messages reflect the organization’s vision, mission, and

culture.
Consistency. These messages continually exemplify the organization’s

stated values and behaviors.
Cadence. These messages occur with regularity and frequency.

WHY LEADERS COMMUNICATE SUMMARY NOTES
Leadership messages involve specific challenges; very often, they are tactical
in nature. The messages may be designed to do one or more of the following:
Affirm the organizational vision.
Drive transformational initiatives, e.g., change.
Issue a call to action.
Reinforce organizational capability.
Create an environment in which motivation can occur.

Promote a product or service (and affirm its link to the organization’s
vision, mission, and values).