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What is the impact of your leadership communications plan? Measure
results according to the following criteria:
Who received the message?
When did they receive it?
How did they receive it (channel and medium)?
LEADERSHIP COMMUNICATIONS ACTION PLANNER 197
What did they think of it (reaction)?
What action did they take as a result of receiving the message?
What behavioral changes resulted from the message?
Once your leadership communications plan is complete, what benefits
will it deliver?
Use the following table as a monthly media planner to develop your next
leadership communications initiative.
