Page 224 - Great Communication Secrets of Great Leaders

Notes_Baldoni_141496-7 5/22/03 12:39 PM Page 202
202
6
Paula J. Caproni, The Practical Coach: Management Skills for Everyday Life
(Upper Saddle River, N.J.: Prentice-Hall, 2001), pp. 71–73.
7
Ibid.
8
Ibid.
9
Katherine Graham, Personal History (New York: Vintage Books, 1997),
p. 418. GREAT COMMUNICATION SECRETS OF GREAT LEADERS
10 Ibid., entire work.
11
Ibid., pp. 458–459.
12
Ibid., pp. 575–576.
13 Obituary of Katherine Graham, The Economist, July 21, 2001.
14
Graham, Personal History, pp. 441–459.
15
Ibid., p. 458.
16 Ibid., p. 504.
17
Ibid., p. 508.
CHAPTER 4: LEADERSHIP COMMUNICATIONS PLANNING
1
The author is indebted to Peter Moorcroft, communications consultant and strate-
gist, for his insights into active versus passive communications.
2 The author is indebted to Steve Gill, author and performance evaluation consultant,
for his insights and editing expertise in the section on organizational culture as it
relates to interviews, focus groups, and surveys.
3
Mark Mathis, Feeding the Media Beast: An Easy Recipe for Great Publicity (West
Lafayette, Ind.: Purdue University Press, 2002), pp. 29-87.
4
Eric Felten Books, “How to Be Your Own PR Flack,” Wall Street Journal, Aug. 2,
2002.
5
Pat Williams with Michael Weinreb, Marketing Your Dreams: Business and Life
Lessons from Bill Veeck, Baseball’s Marketing Genius (Champaign, Ill.: Sports Pub-
lishing, Inc., 2000), pp. 195–197.
6
Daniel Morris, “PC Gamer Joins the U.S. Army,” PC Gamer, July 2002.
7
John Baldoni, “Selling the Message,” Harvard Management Communications
Letter, September 2002.
8 John Schwartz, “As Enron Purged Its Ranks, Dissent Was Swept Away,” New York
Times, Feb. 4, 2002.
9 PowerPoint presentation, “Leadership Lessons of Colin Powell,” probably adapted
from Oren Harari The Leadership Secrets of Colin Powell (New York: McGraw-Hill,
2002).
10
Adapted from Mathis, Feeding the Media Beast, pp. 29-87.