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GREAT COMMUNICATION SECRETS OF GREAT LEADERS
CHAPTER 7:ASSESSING YOUR AUDIENCE
1
The story of George Washington quelling the officers’rebellion at Newburgh, New
York, was based on The American President, Episode 7, “The Heroic Posture,” writ-
ten, produced, and directed by Phillip B. Kunhardt, Jr., Phillip B. Kunhardt, III, and
Peter W. Kunhardt, a co-production of Kunhardt Productions and Thirteen/WNET
New York, 2000. [The series was based on Phillip B. Kunhardt, Jr., Phillip B. Kun-
hardt, III, and Peter W. Kunhardt, The American President (New York: Putnam Pub-
lishing Group, 1999).]
2
Ibid.
3 Pat Williams with Michael Weinreb, Marketing Your Dreams: Business and Life
Lessons from Bill Veeck, Baseball’s Marketing Genius (Champaign, Ill.: Sports Pub-
lishing, Inc., 2000), p. xiv.
4
Bill Veeck with Ed Linn, Veeck—As in Wreck: The Autobiography of Bill Veeck
(New York: Putnam, 1962); reprint, with a foreword by Bob Verdi (Chicago: Univer-
sity of Chicago Press, 2001).
5 Ibid., pp. 11–23.
6
Ibid., p. 7.
7
Williams with Weinreb, Marketing Your Dreams, p. 173.
8 Ibid., pp. 173–174.
9
Ibid., pp. 171–172.
10
Ibid., p. 161.
11 Ibid., pp. 161–162.
12
Ibid., pp. 152–165.
13 Ibid., pp. 192–211.
14
Ibid., pp. 192–211; in particular, p. 201.
15
Ibid., p. 197.
16 Ibid., p. 201.
17
Ibid., p. 209.
18
Ibid., p. 19.
CHAPTER 8: DELIVERING THE MESSAGE
1
Stuart Crainer, Business the Jack Welch Way: 10 Secrets of the Greatest Turnaround
King (New York: AMACOM, 1999), pp. 3– 4.
2
Thomas J. Neff and James M. Citrin, Lessons from the Top: The Search for Amer-
ica’s Best Business Leaders (New York: Currency/Doubleday, 1999), p. 345.
3 Crainer, Business the Jack Welch Way, pp. 10–14.