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                                            GREAT COMMUNICATION SECRETS OF GREAT LEADERS
                  17
                    Ibid., p. 26.
                  18
                    Clifton Fadiman and Andre Bernard, eds., Bartlett’s Book of Anecdotes, rev. ed.
                  (Boston and New York: Little, Brown, 2000), p. 430, quoted in Robert T. Sommers,
                  Golf Anecdotes (New York: Oxford University Press, 1995).
                  19
                    Harvey Penick with Bud Shrake, And If You Play Golf, You’re My Friend (New
                  York: Simon & Schuster, 1993), pp. 65–67.
                  20  Penick with Shrake, Harvey Penick’s Little Red Book, p. 74.
                  21
                    Penick with Shrake, And If You Play Golf, You’re My Friend, p. 168.
                  22
                    Penick with Shrake, Harvey Penick’s Little Red Book, p. 73.
                  23  Ibid., p. 25.
                  24
                    Penick with Shrake, And If You Play Golf, You’re My Friend, pp. 62–63.
                  25  Penick with Shrake, Game for a Lifetime, p. 20.
                  26
                    Tinsley Penick, epilogue to The Game for a Lifetime, by Harvey Penick with Bud
                  Shrake (New York: Simon & Schuster, 1996), pp. 201–208.
                  27  Ibid., p. 207.
                  CHAPTER 11: MAKING CERTAIN THE MESSAGE STICKS
                  1  Rich Teerlink and Lee Ozley, More than a Motorcycle: The Leadership Journey at
                  Harley-Davidson (Boston: Harvard Business School Press, 2000).
                  2  James Verini, “Harvard Professor Has Some Rap,” New York Observer, July 30,
                  2001, p. 21.
                  3  Ibid.
                  4
                   David O. Webber, “E-volving with Rosabeth Moss Kanter,” Health Forum Journal,
                  January/February 2002, pp. 10–15.
                  5
                   Rosabeth Moss Kanter, The Change Masters: Innovation and Entrepreneurship in
                  the American Corporation (New York: Simon & Schuster, 1983), p. 363.
                  6  Rosabeth Moss Kanter, On the Frontiers of Management (Boston: Harvard Busi-
                  ness School Press, 1997), p. xiii.
                  7  Rosabeth Moss Kanter, “A Walk on the Soft Side,” in On the Frontiers of Manage-
                  ment, p. 165.
                  8  Ibid., p. 167.
                  9
                   Rosabeth Moss Kanter, “Introduction,” in On the Frontiers of Management, p. 26.
                  10
                    Rosabeth Moss Kanter, E-volve! Succeeding in the Digital Culture of Tomorrow
                  (Boston: Harvard Business School Press, 2001), p. 352.
                  11
                    Melissa Master, “Rosabeth Moss Kanter Says She Wants an Evolution,” Across
                  the Board, September/October 2001.
                  12
                    Ibid.
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