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                      NOTES
                      32
                      foreword by General Omar N. Bradley (New York: Viking, 1965, 1966), pp.
                      114–119.
                      33
                        Omar N. Bradley, foreword to George C. Marshall: Ordeal and Hope (1939-
                      1942), by Forrest C. Pogue (New York: Viking, 1965, 1966), p. ix.
                      34 Forrest C. Pogue, George C. Marshall: Ordeal and Hope (1939–1942), with a  209
                        Cary, George C. Marshall, pp. 265–266.
                      CHAPTER 10: COACHING—ONE-TO-ONE LEADERSHIP
                      COMMUNICATION
                      1
                       Harvey Penick with Bud Shrake, The Game for a Lifetime: More Lessons and
                      Teachings (New York: Simon & Schuster, 1996), pp. 159–160.
                      2
                       Harley-Davidson shifted the discussion from values to behaviors. While people can
                      debate values, what often matters more is behaviors, how people interact with others.
                      Behaviors are observable and can be coached. For more insights into the issue of
                      corporate values, refer to Rich Teerlink and Lee Ozley, More than a Motorcycle: The
                      Leadership Journey at Harley-Davidson (Boston: Harvard Business School Press,
                      2000), pp. 153–157.
                      3
                       Thomas J. Neff and James M. Citrin, Lessons from the Top: The Search for Amer-
                      ica’s Best Business Leaders (New York: Currency/Doubleday, 1999), pp. 225–226.
                      4  David Maraniss, When Pride Still Mattered: A Life of Vince Lombardi (New York:
                      Simon & Schuster, 1999), p. 191.
                      5  Ibid., pp. 67–87 (quote on “teacher” vs. “coach,” p. 69).
                      6
                       Ibid., pp. 216–217.
                      7
                       Ibid., p. 217. Much has been written about Lombardi’s motivational style. The last
                      paragraph on page 157 of this book refers to Lombardi motivating players by raising
                      their own personal expectations. A former player discussed the idea during an ESPN
                      documentary on great coaches.
                      8
                       Ibid., p. 222.
                      9  Ibid., pp. 228–230.
                      10
                        Ibid., p. 400.
                      11
                        Ibid., pp. 404–405.
                      12
                        Ibid., p. 145.
                      13
                        Ibid., pp. 405–406.
                      14  Ibid., p. 406.
                      15
                        Ibid.
                      16
                        Ibid. Maraniss raises this question about Lombardi’s contemporary relevance in
                      the Preface pp. 13-14.
                      16
                        Harvey Penick with Bud Shrake, Harvey Penick’s Little Red Book: Lessons and
                      Teachings from a Lifetime in Golf (New York: Simon & Schuster, 1992), p. 109.
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