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NOTES
8
Best, Churchill, p. 187. [Cited in Mr Churchill in 1940 London: John Murray, 1948
p.29.]
9
10
Ibid., pp. 124–127.
11
Ibid., pp. 127–128.
12 Cohen, Supreme Command, p. 120. 201
Ibid., p. 132.
13
Best, Churchill.
CHAPTER 2:WHO ARE YOU . . .AND WHY ARE YOU
TALKING TO ME?
1
Frank Lalli, “Guts, Grace and Glory,” Reader’s Digest, May 2002, pp. 94–105.
2 All speech excerpts from “Text of Mayor Giuliani’s Farewell Address,” New York
Times, Dec. 27, 2001.
3 Rudolph W. Giuliani, Leadership (New York: Talk Miramax Books, 2002), pp.
3–26.
4 Ibid.
5
Ibid., pp. 183–195.
6
Ibid., pp. 195–197.
7 Ibid., pp. 149–154.

CHAPTER 3: DEVELOPING THE LEADERSHIP MESSAGE
1
James Lardner, “Why Should Anyone Believe You?” Business 2.0, March 2002, pp.
42–48. This article provides background material on the issue of credibility.
2
Four-step model inspired from points in Nick Morgan, “How Effective Leaders
Communicate,” Harvard Management Communications Letter, September 2002,
synopsizing four points of a communications model (empathize, engage, educate,
enlist) from James Wanless, Intuition @ Work & at Home and at Play (York Beach,
Me.: Red Wheel/Weisner, 2002).
3 Michael Useem, Leading Up: How to Lead Your Boss so You Both Win (New York:
Crown Business, 2001), pp. 74–114.
4 Ibid., pp. 212–247.
5
Andy Raskin, “Free Advice for the Suddenly Non-Credible,” Business 2.0, March
2002, p. 48. This article provides background material on the issue of reestablishing
credibility.