Page 218 - Great Communication Secrets of Great Leaders

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GREAT COMMUNICATION SECRETS OF GREAT LEADERS
What are your leadership communications strategies? (How will you use
communications to support organizational aims?)
What are your leadership communications objectives? (What do you
want people to know?)
Select and target your audiences appropriately. Looking at the following
table, consider the audiences you will select for your next key lead-
ership message.
Will everyone receive the same message?
Will you set up an advance briefing for key influencers?
How will you adjust the content?
What outcomes do you expect from each audience?
It is important to use all available channels to communicate key messages.
Use this table to help you think of your key stakeholder.
Audience Organizational Editorial Marketing Web
Hourly
employees

Management
employees
Senior
management

Shareholders
Media

Suppliers

Customers

Use the following questions to assess the impact of communication:
Which media channel aroused the most interest?

How did leadership communications change employees’perceptions of
the significant issues?
How have the communications improved the level of trust between
leader and employees?