Page 217 - Great Communication Secrets of Great Leaders

Action Plan_Baldoni_141496-7 5/22/03 12:26 PM Page 195

LEADERSHIP

COMMUNICATIONS

ACTION PLANNER

What is the vision of your organization? (Where are you going?)
What is the mission of your organization? (How will you get there?)
What is the leadership communications goal of your organization?
(How will communications support the vision and mission?)
What is the communications climate within your organization? (Are
people receptive to messages from their leaders?) Using interviews,
focus groups, and surveys, you must discover the following:
How well leaders communicate
How well followers understand what the leaders
communicate
How employees perceive senior leadership and the
organization as a whole
The organizational understanding of vision, mission, and values
Any roadblocks to leadership communications (e.g.,
postmerger integration, a new management team,
declining performance levels, or low morale)

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