Page 62 - Great Communication Secrets of Great Leaders

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GREAT COMMUNICATION SECRETS OF GREAT LEADERS
Not a bad epitaph for a woman who grew in her role as a leader and used
her communications to demonstrate leadership in good times and bad, and in
the process served as a good example for others.
Leadership Communications Lessons
Learn from others. Never be afraid to learn from those you respect.
Graham assumed the helm of the Washington Post knowing little
of business but something about journalism. She surrounded her-
self with strong leaders and learned from their example.
Make a stand. Abide by your principles. During the painful strike at
the Washington Post, Graham stood down the powerful printers’
union and won. It was a painful victory, but it opened the door to
a greater future.
Be honest. Let people know how you feel about the issues. Graham’s
autobiography is such a powerful story because she is candid
about her shortcomings as she emerged into a leadership role.
Believe in your people. Support the people you work with. Graham
stood by her editor, Ben Bradlee, and her team of reporters
through thick and thin.
Live your message. After the death of her husband, Graham’s life was
the Washington Post. She lived, breathed, and fought for the paper
and the journalistic ideals it stood for.