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GREAT COMMUNICATION SECRETS OF GREAT LEADERS
FIGURE 4-1 Leadership Communication Channels
Organizational

Web Leadership Values Marketing

Editorial

developments related to people and programs. By and large, these
releases convey a single point of view that is favorable to the com-
pany. These forms of communications are designed to be used by
external media (broadcasters, periodicals, newspapers, trade publica-
tions) to develop their stories, which the organization hopes will be
both informative and positive.
Many large organizations also have in-house communication chan-
nels involving the development of articles for the organization’s newslet-
ter or web site. You can also consider a speech or a guest op-ed column
by a company CEO as another form of editorial communications. In this
instance, there is little filter between the leader and the public, since the
leader’s opinion is communicated directly, without benefit of interpreta-
tion by a reporter.