Page 84 - Great Communication Secrets of Great Leaders

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GREAT COMMUNICATION SECRETS OF GREAT LEADERS
Eat lunch with employees at least once a week.

Visit your employees’workplaces on a regular basis.

Conduct a communications survey/audit to assess the climate
2.
of the organization. Here are some suggested questions. Keep
the number of questions to a minimum.
On a scale of 1 to 5, with 1 being poor and 5 being excel-
lent, rate the following statements:
1 2 3 4 5
Employees have the freedom to
express their point of view.
Leaders regularly communicate with
their employees.
Employees have a clear understanding
of where the organization is headed.
Employees are aware of what they
need to do to meet future challenges.
Leaders make themselves
accessible to explain key issues.

20–25 points: Excellent
15–20 points: Average
>15 points: Need more work
3. It is important to use all available channels of communications
to communicate key messages.
Organizational
Editorial
Marketing
Web
4. Consider your target audiences.
Who are the key influencers?
What do the key influencers want?
How best can you communicate with them (e.g., email,
one-to-one, video, meetings, or some other method)?
5. Leaders can learn from public relations professionals about
shaping their leadership messages.