Page 89 - Great Communication Secrets of Great Leaders

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Communication . . . always makes demands. It always demands
that the recipient become somebody, do something, believe some-
thing. It always appeals to motivation.
Peter Drucker

LEADING WITH

E-COMMUNICATIONS

ILL IS A RELENTLESS COMMUNICATOR. As a marketing manager for a large
packaged goods company, Bill understands the power of communicat-
Bing with the consumer. He carries over this philosophy to his people. As
one who operates in the realm where the application of knowledge about con-
sumers and customers is power, Bill believes in liberating information so that
his people can use it to do their jobs better.
Bill also is an early adopter of technology. He was among the first to
embrace email as a means of sharing information as well as giving direction.
Wireless communications is a boon to Bill; he prides himself on always being
accessible and in touch. In addition, Bill set up a departmental intranet where
employees could post updates on their work and also share documents. The
team even works collaboratively online through the services of a departmen-

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