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                      Recognizing contributions
                      •
                         I want to tell you how much I appreciate the work you have been
                         doing for us. I know that you have been sacrificing personal time for
                         this project, and I want you to know that your effort has not gone
                         unnoticed.
                      Providing coaching    GREAT COMMUNICATION SECRETS OF GREAT LEADERS
                      •  You are working very hard for us. People are always telling me what
                         a hard worker you are. I want to give you some advice about how you
                         can become better. First, . . .
                      Brevity is the better part of valor with e-leadership messages. No one has
                  time to read a lengthy message, and if the message is too long, people proba-
                  bly will not read it at all.
                      Note: Be careful when you send. Check that you have clicked the correct
                  recipient. Do not copy people on e-coaching sessions. To do so may be a vio-
                  lation of trust between you and the employee.



                  FACILITATING TWO-WAY E-COMMUNICATIONS
                  Think of virtual communications as a great way for leader and employee to have
                  a conversation. While nothing can, or should, replace the dynamism of the face-
                  to-face conversation, virtual communications through email is an effective way
                  for the leader to share his or her thoughts and to reiterate the leadership message,
                  provide guidance and direction, and keep abreast of changing conditions by lis-
                  tening to feedback. Email invites response. With the exception of broadcast
                  emails, which go to thousands, the email to a direct report typically carries with
                  it the demand for a response. The leader needs to know, “Did you understand
                  what I wrote?” and the leader needs to hear, “Yes, and let me offer my thoughts
                  on this.” When used in this way, email facilitates dialogue.
                      If both sides pay attention to what the other is saying (and keep in mind
                  that the leader is communicating with more than one follower), you increase
                  the capacity for trust to develop, which should always be the ultimate outcome
                  of leadership communications.



                  BUILDING A WEB-BASED E-COMMUNITY
                  A web site devoted to leadership topics can be an invaluable resource for
                  refreshing or extending the leadership message. The site can serve not only as
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