Page 91 - Great Communication Secrets of Great Leaders

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LEADING WITH E-COMMUNICATIONS
CHAPTER 5
FIGURE 5-1 E-communications
E-communications

Email 69
Web
Webchat
Voicemail

contact will do. You can follow up a coaching session or a team meeting with
an email, but only after the personal connection has been made.

FORMING THE LEADERSHIP E-MESSAGE
Email facilitates the day-to-day commerce of an organization. It is used for
this purpose in nearly every organization. Since people receive so much email
(50 to 100 emails per day is common), you need to be selective. Choose your
moments.
The leadership message, as always, must be rooted in the values of the
organization and must be of significance to the recipient. It must be designed
to further a sense of trust. Therefore, keep the messages consistent with your
culture and your values. When Jack Welch used email to keep in touch with
employees, it was an outgrowth of his habit of sending written personal notes. 2
Here are some examples of effective leadership emails and their purposes:

Furthering the vision

Our vision challenges us to undertake some exciting new opportuni-
ties. We can be the organization we all want to be. Let me tell you
how . . .

Amplifying the mission

• We are a people-centric organization. We attribute our success to
your contributions. Let me take this opportunity to recognize some
key contributors.