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                      FIGURE 9-7  Customers can buy “regular” server configurations.





                         Rackspace also offers a unique feature on its website, as shown in Figure 9-9.
                         While on-line chat in and of itself is not unique, it is unique what Rackspace is doing
                      with the conversations. When a chat session is concluded, it is archived and data-mined to
                      study information about green usage and preferences.
                         “We’re seeing a lot of interest in green IT,” said Enright. “There’s nobody saying, ‘It’s a
                      terrible idea.’”

                      Green IT Up
                      Since introducing more efficient servers, Rackspace has decided to take environmental
                      responsibility as a core business value.
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