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C C h a p t e r 9 : h a p t e r 9 : Te c h n o l o g y B u s i n e s s e s e c h n o l o g y B u s i n e s s e s 189
The national Cristina Foundation provides computer technology and solutions to give
people with disabilities, students at risk, and economically disadvantaged persons the
opportunity, through training, to lead more independent and productive lives.
HP will accept PCs, notebooks, Intel-based servers, printers, scanners, monitors, copiers,
plotters, projectors, digital cameras, PDAs, networking equipment, and data storage devices
by most manufacturers.
Ink and Toner
HP is as well known for its printers as it is for its computers. When you think about the
enormity of HP’s printer efforts, you realize that those printers don’t work in a vacuum—
they need ink and toner cartridges. Another place HP is looking to be environmentally
responsible is by producing inkjet cartridges made of recycled used cartridges, water
bottles, and other plastics.
Between 2005 and 2007, the company manufactured 200 million inkjet cartridges with
recycled content. By converting old HP cartridges into new ones, the company says it has
diverted about 8.8 million pounds of recyclable plastic from landfills. The company’s new
recycling process allows them to produce ink cartridges made up of 70 to 100 percent
recycled content. In 2006, HP used in excess of 5 million pounds of recycled plastic in
manufacturing inkjet cartridges. The company plans to double that amount.
HP acquires ink cartridges returned though its Planet Partners product recycling
program, which allows consumers to return HP products to the company for free.
Business Operations
HP has a number of initiatives that help it be environmentally responsible. Processes are
going on at all levels of the company to ensure that it is lessening its carbon footprint.
Design for Environment
HP has integrated environmental considerations into its product designs, taking into
account such issues as energy efficiency, provisions for reuse, and recycling. HP introduces PART IV
new materials to meet customer expectations, to capitalize on emerging technologies, and to
substitute for materials of concern.
HP minimizes materials, utilizes recycled and recyclable materials when possible, and
reduces packaging size and weight to improve transportation fuel efficiency.
Figure 9-5 highlights the features of HP’s attention to environmental detail at different
levels of its product life cycle.
Transportation is a key part of HP’s environmental considerations. With customers
around the world, a lot can be done in the realm of logistics that can make a huge dent on
the environment—or make much less of one. HP’s logistics initiatives, such as efficient
planning and alternative pallets, help reduce the amount of energy the company consumes.
Most of HP’s products are assembled in Asia, but sold in Europe and the Americas.
Product is typically shipped from Asia to regional distribution centers for delivery to their
final destinations by truck or rail. Air transport is used for lighter products, such as
cameras, and when speedy delivery is necessary. Servers are normally built in the region
where they are sold.
Although HP relies on fossil fuels for ships, trucks, and aircraft, its Design for Logistics
program streamlines the efficiency throughout HP and decreases the energy use per pound
of product transported.