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184 P P a r t I V : a r t I V : C a s e S t u d i e sa s e S t u d i e s

Year Achievement
1999 Thirty-millionth LaserJet cartridge is recycled through the Planet Partners recycling program.
HP inkjet printer is the first on the market to achieve German eco-label Blue Angel
certification, 3 years earlier than any competitor.
HP DeskJet 970 offers first inkjet duplexer producing two-sided printing capability and
the opportunity to reduce paper consumption.
2000 HP is one of the first global businesses to achieve companywide ISO 14001 certification
of its worldwide manufacturing operations.
2001 HP opens a second U.S. recycling facility in Nashville, Tennessee.
2002 HP publishes its first combined Social and Environmental Responsibility Report.
HP releases its Supply Chain Code of Conduct, which extends the company’s ability to
manage suppliers’ conformance to social and environmental standards.
2003 In the 12 years of Planet Partners operations, more than 176 million pounds (80 million
kilograms) of HP LaserJet and inkjet print cartridge materials have been returned and
recycled worldwide.
HP recycled plastic is included in the first hardware product replacing virgin plastic with
material obtained from end-of-life HP products.
HP announces a “smart” cooling solution for datacenters that dramatically reduces
energy use and saves customers money.
2004 HP ranks eighth overall in the Accountability Rating, the first global index that evaluates
how well the world’s 100 largest companies account for their impacts on society and the
environment. HP is the only U.S. company ranked in the top ten.
HP co-develops the Electronic Industry Code of Conduct to promote industry standards for
socially responsible business practices across global supply chains.
HP has recycled more than 750 million pounds (340 million kilograms) of hardware and
HP print cartridges globally to date.
2005 HP begins a free hardware recycling service in the European Union in advance of
the EU Waste Electrical and Electronic Equipment (WEEE) Directive.
HP ships its first fully EU RoHS (Restriction of Hazardous Substances)–compliant products.
2006 HP has recycled more than 920 million pounds (417 million kilograms) of hardware and
HP print cartridges globally.
HP launches the Focused Improvement Supplier Initiative in China and the Central
European Supplier Responsibility project, two capability-building projects to help suppliers
build management skills for social and environmental responsibility.
HP and the World Wildlife Fund (WWF) announce a joint initiative to reduce HP’s greenhouse
gas emissions from its worldwide operations.
HP reduces onsite greenhouse gas emissions by 31 percent from 2005 levels, surpassing
its goal.
TABLE 9-1 HP’s Long History of Environmental Efforts (Continued)