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C C h a p t e r 9 : h a p t e r 9 : T Te c h n o l o g y B u s i n e s s e s e c h n o l o g y B u s i n e s s e s 185

Year Achievement
2007 HP marks the 20th anniversary of its recycling programs.
HP announces several energy-efficient products and services:
• Dynamic Smart Cooling
• C-Class blade servers with embedded thermal logic
• Desktop business PCs that offer 80-percent-efficient power supplies; these
products meet the new Energy Star 4.0 requirements
• Extended Halo Studios
• HP BladeSystems
HP sets a goal to reduce its global energy use by 20 percent of 2005 levels by 2010.
HP donates $2 million to the World Wildlife Fund (WWF) to advance the science and
education of climate change.
Polyvinyl chloride (PVC) is removed from all HP packaging designs.
HP meets the goal of recycling 1 billion pounds of electronics and HP print cartridges
6 months early. HP has a new goal of recovering a cumulative 2 billion pounds of
electronics and print cartridges by the end of 2010, doubling the annual recovery rate.

TABLE 9-1 HP’s Long History of Environmental Efforts (Continued)

• Dynamic Smart Cooling, which is designed to deliver 20 to 45 percent savings in
cooling costs for datacenters.
• Redesigned print cartridge packaging for North America. The new process was
expected to reduce greenhouse gas emissions by 37 million pounds in 2007. PART IV
Recycling Programs
As you saw in Table 9-1, HP’s recycling efforts go back to 1971. Though the company started
with recycling computer printouts, over the years its efforts have evolved to include inkjet
cartridges, computers, and most other devices. Programs are geared at customers and
businesses, and they give several options for customers who want to get rid of old equipment.
Since 1987 the company has been recycling technology products and currently offers
recycling services in 45 countries.
HP uses company-approved recycling vendors to handle product that cannot be reused.
Recyclers dismantle equipment and process materials to extract as much value as possible.

NOTE In Europe, HP was key in the creation of the European Recycling Platform and Nordic
Electronics Recycling Association. This helped the company comply with European Union
producer responsibility recycling legislation.
Recycling vendors must meet HP’s supplier code of conduct and global recycling
standards. These standards require vendors to handle and process equipment so that toxins
are not released into the environment. It also prohibits the export of whole equipment or
recovered materials without the company’s consent.