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                192   P P a r t   I V :  a r t   I V :    C a s e   S t u d i e sa s e   S t u d i e s

                         HP has made commitments to the following:

                          •  Integrating supplier SER into its sourcing operations
                          •  Protecting worker rights
                          •  Improving suppliers’ working conditions and health and safety
                          •  Reducing suppliers’ environmental footprint
                          •  Collaborating with nongovernmental organizations (NGOs) and stakeholders to
                             validate, inform, and improve HP’s efforts
                          •  Participating in industrywide initiatives to leverage its efforts across the electronics
                             sector

                         In 2002, HP established its Supply Chain Social and Environmental Responsibility
                      Policy and its Supplier Code of Conduct. The goal of these programs is to extend HP’s
                      social and environmental policies to its supply chain.
                         In 2004, HP was part of the group that developed the EICC, which helps foster
                      responsible practices in labor, human rights, health and safety, the environment, and ethics
                      across the electronic industry’s global supply chain.
                      Supplier Diversity  Another component of HP’s supply chain is an element of diversity. HP
                      says it embraces a diverse supply chain because this will bring in fresh ideas, innovative
                      products and processes, and make a contribution to the economic strength of the communities
                      in which HP operates. In the U.S., HP’s supplier diversity program is aimed at businesses that
                      are minority-owned, women-owned, and veteran-owned.
                         The program is expanding in Europe, and it will require establishing new regional
                      definitions of diversity that reflect local society and culture. HP is working with local
                      governments to do that.

                      Product Innovations
                      HP has made products for years that meet Energy Star, RoHS, and other guidelines, but it
                      isn’t just the machines that sit on your staff’s desks that HP concerns itself with. The
                      company is also looking at what it can do to help keep energy costs down in the datacenter.
                      Datacenter
                      HP has focused some of its environmental efforts on the datacenter, specifically developing
                      technologies and tools that can help organizations achieve better energy efficiency and cost
                      savings.
                         HP performs datacenter assessments using high-tech modeling technologies. This
                      shows where efficiencies can be realized and how cooling can be optimized. An option HP
                      offers is 3-D Thermal Zone Mapping, which shows a multicolored thermal map of the entire
                      datacenter. Data from that model is used by the customer to organize the datacenter for best
                      efficiency and savings.
                         With this data, the customer can do the following:

                          •  Understand the thermal characteristics of their datacenter.
                          •  Identify overlapping regions of cooling capacity. This is ideal because high-density
                             and/or mission-critical equipment could be located there for optimal cooling.
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