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194 • Green Project Management

Green Index® 3*
Factors Lower Impact Higher Impact
Climate Impact 0-------2------------------------10
Greenhouse Gas Emissions

Chemicals Used 0---------------------------------10
Hazardous, PVCs, etc
Resource Consumption 0-------------------------8------10

Reduced by recycled, organic, renewable
* 2+0+8/3 = 3 (average)

Figure 11.1
Sample of Green Index card.

through an environmental lens and determine what projects can be insti-
tuted to improve the score. Take the example from their Web site; their
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product would have a Green Index tag, similar to the one in Figure 11.1.
Project managers could use something similar to what we call “greenal-
ity” in order to rate how their projects are using the green tools and tech-
niques available to them. See Chapter 13 for greenality measurement and
more tips, tools, and techniques for greening your projects.

interFaCe

While some people sweep environmental issues under the carpet, one
flooring company has been highly regarded in its environmental efforts.
That company is Interface. Ray Anderson, leader of Interface and a Time
magazine “Hero of the Environment,” works with a strict sense of what
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sustainability means. It’s all about “taking nothing from the earth that is
not rapidly and naturally renewable, and doing no harm to the biosphere,”
says Anderson in an article in Inc. magazine. 7
Interface provides a great example of EarthPM’s and Green to Gold’s
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assertions about doing the right thing being good not only for the planet
but also for the company’s bottom line. Although originally working
on sustainability as part of its “policy” only to comply with the law,