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192 • Green Project Management

timBerland
Timberland, established in 1955 as the Abington Shoe Company, became
the Timberland Company in 1978, headquartered in Stratham, New
Hampshire. Its revenues in 2009 were $1.4 billion. The Timberland
Company designs, engineers, markets, distributes, and sells premium-
quality footwear, apparel, and accessories for men, women, and chil-
dren, and the products are sold worldwide through independent retailers,
department stores, and sports stores as well as their own Timberland retail
locations. Timberland committed to “Doing Well and Doing Good” by
delivering world-class products, making a difference in the world com-
munity, and creating value for shareholders, employees, and consumers
around the world. Their mission is “to equip people to make a difference in
their world, and to make it better.” They have a four-pronged approach:

• People
• Values
• Humanity
• Humility
• Integrity
• Excellence
• Purpose
• Passion

Operating by these principles is a good way to have a cohesive and pro-
ductive project team.
In November 2009, Timberland launched a global campaign called
“Don’t Tell Us It Can’t Be Done,” in an effort to encourage the establish-
ment of meaningful emissions standards from the UN Climate Change
Conference. Known for their environmental stewardship, Timberland
encouraged the citizens of the world to challenge their leaders to set stan-
dards for emissions. Unfortunately, that was far from accomplished. But
Timberland continues to do what it can to reduce its own carbon foot-
print by improving lighting designs, using renewable energy resources,
and building to LEED (Leadership in Energy and Environmental Design;
see Chapter 14 for more detail on LEED) specifications.
As a direct correlation between profits and the environment, Timberland
relies on outdoor activity; therefore climate change will adversely affect