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xxiv • Introduction

endnotes
1. Gil Friend, with Nicholas Kordesch and Benjamin Privitt, The Truth About Green
Business. (Upper Saddle River, NJ: FT Press, 2009), on the cover.
2. Daniel C. Esty, and Andrew S, Winston, Green to Gold, (Hoboken, NJ: John Wiley &
Sons, 2009), pg. 3.