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xxii • Introduction

projects (this includes efforts to simply run the project more efficiently and
effectively), and (2) the monitoring and controlling of the environmental
impacts of the product of the project.
In the book we will use the term to define a scale of greenality that can
apply to the various project process groups (initiating, planning, execut-
ing, monitoring and controlling, and closing) as well as different project-
defined phases.
In our research for the book, as well as in our many decades of project
experience, we also realized that “greening a project” is much more than
saving the environment (not that that isn’t a noble effort). We know from
running hundreds of projects that a project with a high score in greenality
is going to be an effective and efficient project—saving resources, which
translates to saving money. A project with a high greenality score is good
for the bottom line.
As green business author Gil Friend says, “You don’t have to choose
between making money and making sense.” In this book we will explore
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the processes necessary to move your organization and its projects much
higher on the scale of greenality, and show how that high score will posi-
tively affect the bottom line. We will look at a “rainbow of green,” defining
projects that are aimed at conservation or generating energy, those proj-
ects that have an immediate impact on the environment, those projects
that have a product that will impact the environment, and others, because
every project has a green element. We’ll talk about “cycles of sustainabil-
ity,” and provide a template for defining different cycles.
We’ll also look at different industries’ best practices and benchmarks for
achieving high greenality scores, including use of metrics and benchmarks
for your journey up the scale. We will define the green project manage-
ment process to help guide you through the inputs, tools, techniques, and
outputs as well as how those processes can be applied. We’ll provide facts,
trends, and interviews with industries’ “greenality leaders” to help you
gain higher greenality scores. We will help your organization view your
projects (as stated by Esty and Winston in Green to Gold) “through an
environmental lens.” This will naturally (again, excuse the pun) involve
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ways to improve individual project managers’ greenality.
Finally, we will define some of the ways to earn green (cash), through
grants, rebates, and tax credits, to take advantage of the “green wave,” as
well as find sources for earth-friendly products, and provide a road map
for individual credentialing of project managers who have demonstrated
knowledge and skills in this area.