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16 • Green Project Management

of manufacturers and service providers, it is hard to imagine that it isn’t
influencing the buying habits of the consumer.
Consider that, as reported in the column “The Buzz” in the September
2009 edition of PM Network, the monthly magazine of the Project
Management Institute, “Nearly two-thirds of U.S. consumers said they’d
be willing to pay a 10 percent premium for a home with green features.”
(That’s not a paltry sum on a home worth $300,000–$500,000 and more.)
Keeping all that in mind, the project manager has to ensure that the prod-
uct for the project will have a high greenality score, to differentiate the
product from the competition (or just to stay in competition). Also, the
process to get to the end product must have a high greenality score to dif-
ferentiate the organization from another. Green is not going away. The
project manager needs to be able to take the initiative to do the right thing,
and the benefits of a high greenality score will follow.

endnotes
1. International Panel on Climate Change, Core Writing Team, Contribution of Working
Groups I, II and III to the Fourth Assessment Report of the Intergovernmental Panel
on Climate Change, ed. R. K. Pachauri and A. Reisinger (Geneva, Switzerland: IPCC,
2007).
2. Ibid.
3. Ibid.
4. The National Academies, Understanding and Responding to Climate Change: Highlights
of National Academies Reports (Washington, DC: National Academies Press, 2008), 2.
5. Mark Hume, “High Arctic Strays, Salmon in Strange Places,” Fly Fisherman, December
2009, 12–14.
6. United Nations Framework Convention on Climate Control (UNFCCC), Introduction,
http://unfccc.int/kyoto_protocol.
7. Ibid.
8. The European Environment Agency, General Brochure, http://www.eea.europa.eu/
publications.
9. U.S. Environmental Protection Agency, mission statement, http://www.epa.gov.
10. Office of the Governor (California), press release, September 27, 2006, http://
gov.ca.gov.
11. Western Climate Initiative, About The WCI, http://www.westernclimateinitative.org.
12. Environmental News Service, 11 Eastern States Commit to Regional Low Carbon Fuel
Standard, January 6, 2009.
13. Regional Greenhouse Gas Initiative, About RGGI, http://www.rggi.org.
14. An Inconvenient Truth, documentary, directed by Davis Guggenheim (Paramount
Classics, 2006).
15. Peter Folger, Betsy A. Cody, and Nicole T. Carter, Drought in the United States: Causes
and Issues for Congress, Congressional Research Service Report, RL34580, March 2,
2009.