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Understanding Green

Project Fundamentals

green, Quality, and greenality

There is an equation and a new word we like to use to show the relation-
ship between green and quality. It’s a simple equation:

Green + Quality = Greenality

Greenality is the new measurement for a project’s green quality. Greenality
does not have a long history, nor does it have a set of distinguished peo-
ple standing behind it, gurus like Philip Crosby, W. Edwards Deming,
and Joseph Juran, but those people, whether they realized it or not, laid
the foundation for greenality. There are many parallels between greenal-
ity and quality. When a company relies 100% on inspection to ensure
quality, a certain attitude permeates the working environment, that any
“mistakes” will be caught by the inspectors. Moreover, inspection is both
tedious and monotonous and leads to its own set of issues, such as missed
defective product because of boredom. It requires vigilance. So, like qual-
ity, greenality must be designed in—not inspected in. The processes of
the project and its outcome should serve sustainability and not require
workers to be vigilant at all times. Greenality becomes an up-front and
integrated activity for both the product of the project and the process of
managing a project.

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