Page 104 - Grow from Within Mastering Corporate Entrepreneurship and Innovation

C HAPTER 3

Emerging Models

of Corporate

Entrepreneurship

A corporation is a living organism; it has to continue to shed its
skin. Methods have to change. Focus has to change. Values have
to change. The sum total of those changes is transformation.
—Andrew Grove, founder and
former president and chairman, Intel

The best way to experience the power of fundamental choices is
to make them.
—Robert Fritz, author,
THE PATH OF LEAST RESISTANCE

Organization and Resources:
Essential Management Decisions

Developing a truly new business concept is difficult because it
necessarily involves addressing many interrelated uncertain-
ties. The early literature in innovation management, largely
focused on technology, pointed out that a breakthrough in the
lab did not ensure commercial success. It was equally impor-
tant to shape the technical discovery in such a way that, when
it was realized as a product or service, it created sufficient

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