Page 108 - Grow from Within Mastering Corporate Entrepreneurship and Innovation

Emerging Models of Corporate Entrepreneurship 95

Dedicated The Enabler The Producer
The company provides The company establishes
funding and senior and supports a full-service
executive attention to group with a mandate for
prospective projects. corporate entrepreneurship.
Example: Google Example: Cargill
Resource
Authority
The Opportunist The Advocate
The company has no
deliberate approach to The company strongly
corporate entrepreneurship. evangelizes for corporate
entrepreneurship, but
Internal and external networks business units provide
drive concept selection and the primary funding.
resource allocation.
Ad Hoc Example: DuPont
Example: Zimmer

Diffused Organizational Focused
Ownership

Figure 3-1

(focused ownership and ad hoc resource allocation), and the
Producer (focused ownership and dedicated resources). Each
model represents a distinct way of fostering corporate entre-
preneurship. In the remainder of this chapter, we will describe
each model and provide examples of companies that have
adopted each approach. In Chapter 4, we will help you deter-
mine which model or models may be right for your company.

The Opportunist Model

All companies begin as Opportunists. Without any designated
organizational ownership or resources, corporate entrepre-
neurship proceeds (if it does at all) based on the efforts and
serendipity of intrepid “project champions”—people who toil
against the odds, often creating new businesses in spite of the