Page 21 - Hard Goals

12 HARD Goals

from new sciences like behavioral economics, you’ll learn how
to convince yourself and others of the absolute necessity of
your goals. You’ll also discover ways to make the future payoffs
of your goals appear far more satisfying than what you can
get today. This will make your HARD Goals look a whole lot
more attractive and amp up your urgency to get going on them
right now.

Chapter 4: Diffi cult
A big question facing any HARD Goal setter is, how hard is
hard enough? You don’t want things to be so diffi cult that you
give up, any more than you want to feel so unchallenged that you
stop trying. In Chapter 4, you’ll learn the science of construct-
ing goals that are optimally challenging to tap into your own
personal sweet spot of diffi culty. You’ve done great things in
your life already, so we’ll access those past experiences and use
them to position you for extraordinary performance. Whether
you’re an undersetter or oversetter, after you read Chapter 4,
you’ll know exactly where your goal-setting comfort zone is and
how to push past it (and face any fears that pop up along the
way) in order to attain the stellar results you want.

IF YOUR GOAL IS GOOD ENOUGH . . .

Let me leave you with one last thought: In certain business cir-
cles, it’s become accepted wisdom that execution is somehow
more important than vision. There are clichés aplenty about