Page 65 - Hard Goals

56 HARD Goals

Of course, trying to launch a business around children’s
naps and evening hours is utterly exhausting. And so Diana
gave herself extrinsic motivators for every event she booked,
like buying the coolest kitchen gadgets or adding more elements
to her desserts’ presentations. Driven by her heartfelt connec-
tion to her work (intrinsic, extrinsic, and personal), people
booked Diana, and her cupcakes, cookies, cakes, and more,
for dessert tables at shows and events. In a town that’s almost
impossible to impress, Diana’s used her heartfelt HARD Goal
to invent the dessert party. While everybody else is trying to
streamline to make their own lives easier (not exactly a HARD
Goal), Diana’s creating entire events based on desserts and a
savory cheese course.
Did her heartfelt connection work? Well, she’s been written
up in People magazine, Everyday with Rachael Ray, Sunset
magazine, and Hollywood Today, among others. Diana catered
a party at the Grammys and provided treats for gift baskets at
the Oscars. And her treats have become so sought after that
she’s looking into expansion. It’s a really bad pun, but I’m pretty
much obligated to deliver it: when you build a heartfelt connec-
tion to your goals, you’ll fi nd, as Diana did, that it gets a lot
easier to have your cake and eat it too.

SUMMARY

No one is more qualifi ed to determine your most powerful emo-
tional connection to your goal than you. Your doctor may have
told you it’s do or die when it comes to losing that 50 pounds,
but what’s your real reason for doing it? Maybe you really do