Page 70 - Hard Goals

Animated 61

probably drag their feet every step of the way). If you’ve ever
heard somebody say, “I just don’t see myself doing that,” what
you really heard was a guarantee that he or she will never will-
ingly do whatever it is.
Let’s have a little fun and try to save the world from col-
orlessness. Imagine you have scientifi c evidence that the planet
is losing color and will soon turn completely black and white
(like an old television set). Let’s also say that remote places on
earth are already losing color, that the occurrence of rainbows
is down by 40 percent, and that you have mathematically sound
projections that all color will be gone from the world within 10
years. Finally, imagine that you’ve discovered that the cause of
the color loss is food coloring. With all the artifi cial food-like
substances that people eat nowadays, the toxic-looking colors

(such as fluorescent orange cheese and neon blue raspberry fl a-
voring) are sucking up all of our colors.

So now, as an aspiring world influencer, you’re going to set
a HARD Goal. First, you need to convince all the people in
the world that we’re losing our color, and second, you need to
convince them that in order to reverse the color loss, everyone
needs to stop eating foods with artifi cial coloring.
That’s a pretty diffi cult goal right there: convincing people
of the need to change and then actually getting them to execute
the change. And what will be your biggest impediment to this?
Believe it or not, the hardest part won’t be getting people to stop
eating artifi cial cheese; it’s going to be convincing them that
the world is losing its color in the fi rst place. (I’ll cover this in
the “Required” chapter, but if you were convinced that eating
artifi cial cheese would kill you, you’d stop eating it without a
struggle. However, if you had little to no buy-in to the dangers
of artifi cial cheese, you’d probably keep eating it.) How do you
get people to take you seriously when you say the world is los-