Page 68 - Hard Goals

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Animated

eeing is believing. Do you get the picture? Can you see
S what I’m saying? Have I shed some light on the subject? We
humans are visual creatures, and we respond to imagery. In fact,
we’re so visually oriented that even our language is fi lled with
visual words like seeing, picture, see, and light. It doesn’t matter
if those images are on paper or a screen in front of us or just
in our mind. If we can imagine something, see it, or picture it,
we’re a lot more likely to process, understand, and embrace it.
You could fl ood my ears with words for an hour, and I’d
probably retain some of what you said, but show me a picture
or help me to imagine what you’re talking about, and you could
probably save yourself 500 or 600 of those words. Even more
impressive is that after seeing that picture or mental imagery,
I’ll remember a lot more of your message. Wait, what’s that you
say? A picture could replace more words than that? How many
words could a picture replace—700, 800, 900? No way, you’re

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