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KNOX
                JAMES
          POLK,
            A  great  many  other  talented  humorists  have  written  political  satire  on  111
                                                                         an
          occasional  basis  but  in  the  main  have  been  more  oriented  toward  social  satire.
          The  list  includes  Mark  Twain,  C.  B.  Lewis,  Kin  Hubbard,  George  Ade,  Don
          Marquis, James  Thurber,  Robert  Benchley,  and  Dave  Barry.
          SOURCES: Dictionary of Literary Biography, vol.  11: American Humorists,  1800-1950,
           1982. Norris Yates, The American Humorist: Conscience of the Twentieth Century, 1964.
                                                                Sam  G. Riley


          POLITICAL    TECHNIQUES.     See  Backlash;  Black  Power;  Concession
          Speech;  Debates;  Demonstration;  Diplomacy;  Disinformation;  Leak;  Politicali-
          zation;  Rhetoric.

          POLITICALIZATION     is  the process  by  which  social issues become  political
          issues.  Generally,  this  is  done  by  political  communication  strategists  and poli-
          ticians  who  find a  social  issue,  such  as  abortion,  and  take  possession  of  it,
          denying  that  it  is  anything  other  than  political.  They  bring  it  up  for  discussion
          during  an election  or  other key  times in the political process. Lobbyists,  special
          interest  groups,  and  the  mass  media  aides  greatly  control  the politicalization  of
          an  issue.  Lobbyist  and  special  interest  groups  are  the  ones  that  bring  the  issue
          to the politicians  for  consideration  and debate in political  decision  making. The
          mass  media,  however,  have  the  greatest  control  because  the  success  of  politi-
          calization  of  an  issue  depends  on  wide  distribution  or  diffusion  of  the  issue  in
           society.  The  degree  to  which  the  mass  media  discuss  or  ignore  an  issue  influ-
          ences  public  opinion  on  the issue.
          SOURCE: Erik Bamouw, ed., International Encyclopedia of Communications,  1989.
                                                       Jacqueline Nash  Gifford

          POLITICALLY    ACTIVE ORGANIZATIONS.      See American Association  of
          Retired  Persons;  American  Civil  Liberties  Union;  American  Federation  of  La-
          bor-Congress  of  Industrial  Organizations;  Black  Panthers;  Christian  Coalition;
          Congressional  Black  Caucus;  John  Birch  Society;  Ku  Klux  Klan;  League  of
          Women  Voters;  Moral  Majority;  National  Association  for  the Advancement  of
          Colored  People; National  Organization  for  Women.

          POLK, JAMES    KNOX  (1795-1849),  11th president  of the United  States, was
          a leading Jacksonian who narrowly  defeated  Henry Clay in the election of  1844.
          The rise  of  the penny  press  in the  1830s had  oriented  newspapers  more toward
          mass politics, making  charisma  more important  than  ever. Polk wanted his own
          administration  organ  and replaced  Francis  Blair  of  the  Globe with Thomas  Rit-
          chie,  editor  of the Richmond Enquirer.  The  Globe was renamed  the  Union. The
          Senate  attempted  to  banish  the  Union  editor  and  reporters  because  the  paper
          criticized  Congress  for  failing  to  support  the administration  during the Mexican
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