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                                                                     SARNOFF, DAVID
                   Third,  Safire  is  known  as  the king  of  "source  wedging."  Seizing  one bit  of
                 information  about,  for  example,  a closed  policy  meeting, he uses it to pry  more
                 bits  from  others present  until a coherent,  if  not necessarily  completely  accurate,
                 rendition  of  the  "secret"  proceedings  is  revealed.  He  is  thus  one  of  the  most
                 powerful  Washington  columnists because he is able to disclose policy plans and
                 discussions  that  are  inaccessible  to  other journalists.
                   Safire  augments his persuasive vigor with  sly  self-depreciation.  He is perhaps
                 the  only  citizen  of  the  Beltway  to  admit  that  "sometimes  everybody  can  be
                 wrong."
                 SOURCES: Steven Pinker, The Language Instinct,  1994; William Safire,  "Pundit Bash-
                 ing," New York Times Magazine,  May 27,  1990; William  Safire, Safire's Political Dic-
                 tionary,  1993.
                                                                 David  C.  Perlmutter


                 SARNOFF,   DAVID  (1891-1971)  is  respected  as  the  father  of  American  tele-
                 vision,  starting  the  National  Broadcasting  Company  (NBC)  in  1926.  Sarnoff,
                 born  of Russian descent,  started his broadcast career in the predecessor of broad-
                 casting—the  telegraph.  He  was  a messenger  boy  at  the  Commercial  Cable Co.
                 and  later  worked  for  Marconi  Wireless  Telegraph  Company.
                   But then  a tragic  event  changed  his life  forever,  as it did the rest  of  America.
                 He was the person  who received  the first news that the Titanic was sinking. His
                 smart,  fast  thinking  and  use  of  technology  helped  America  and  the  rest  of  the
                 world  gather  information  on  the  accident.
                   Sarnoff  had  his  own  ideas  for  the  future  of  radio.  He  wanted  to  create  the
                 first radio  receiver  and  got  his  chance  when  he  started  to  work  for  the  Radio
                 Corporation  of  America  (RCA)  in  1928. He  then  led  the  company  in  creating
                 the first radio receivers, making  millions  of dollars. He later led efforts  to create
                 radio programming, starting the National Broadcasting Company. Later he toyed
                 with  television  technology,  even  starting  a  small  television  station,  but  World
                 War  II  interrupted  his  plans.  In  the  war,  he  was  a  communications  consultant.
                 After  the  war,  he  returned  to  his  idea  of  a  television  station,  and  once  again
                 RCA  led  the revolution  in  new  communications  technology,  creating  television
                 receivers.  He  was  instrumental  in  efforts  to  standardize  color  television  tech-
                 nology  in  America.
                 SOURCES: Les Brown, Encyclopedia of Television,  1992; Contemporary Authors,  vol.
                  113, 1985.
                                                              Jacqueline  Nash  Gifford


                  SCHENCK.  The decision  in Schenck  v.  U.S. (1919) includes probably  the most
                  widely  quoted  (and  misquoted)  statement  from  a  Supreme  Court  decision.  It  is
                  the  statement  of  Justice  Oliver  Wendell  Holmes  that  "the  most  stringent  pro-
                  tection  of  free  speech  would  not  protect  a  man  in  falsely  shouting  fire  in  a
                  theater  and causing  a panic."  What is frequently  left  out is the word  "falsely."
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