Page 131 - How to Develop A SUPER-POWER MEMORY
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What's in a Name?                                    135
               memory tells me the  difference. You can prove this to  your-
               self  only  through your own experience. Here are  some other
               "standards" that I employ:—
                  The name Davis  always makes  me think of  the Davis
               Cup  in  Tennis.  So when I meet  a Mr. Davis, I always pic-
               ture  a large loving cup. If  the name were Davison, I would
               picture the  large loving cup  and a  tiny  one  next  to it; the
               large  cup's son. Sure,  it's silly, but  it works! Of  course, the
               name  Davis may  bring  an entirely different  picture to  your
               mind.  If it  does,  use  it.  For the names ending  with either
               "itz"  or "witz," you  can  picture  itch or  brains  (wits). i.e.—
               Mr. Horowitz—you  might picture yourself  being  horrified
               at the sight of brains. Horror wits—Horowitz.
                  Many names end  in either "ly" or  "ton." A lea  is  a
               meadow, so I  always get a meadow into my  association  to
               help me recall  "ly."  "Ton," of course,  has a  meaning. You
               might picture  a weight,  a barbell or  a  dumbbell to  always
               represent  "ton."  There  are many names  that either end or
               begin with  "berg";  for  these, I  always use iceberg. The  suf-
               fix  or  prefix "stein" always makes me  picture  a beer  mug
               or stein. I come  across  the  suffix,  "ler,"  quite  often,  as  in
               the  name, Brimler.  "Ler" sounds like law  to  me, and I
               always  picture a  judge's gavel to  represent  law. You  might
               decide  to picture  a policeman  or a  jail or  handcuffs to
               represent  law;  that's okay,  just use the same picture for  the
               ending "ler" each  time.  Eventually you will fall  into a pat-
               tern  with most endings  or entire names.  This will  make it
               easier and  will  cut down on  time  if you have to  meet  and
               remember people quickly.
                 The  knowledge of a  foreign language  will  sometimes
               help  in creating a picture  or association.  The name Baum,
               means "tree" in German.  The name, Berg, means  "moun-
               tain."  If you  know  this, you can  use it  in  creating your
               substitute words or thoughts. Just recently I met a Mr.
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