Page 128 - How to Develop A SUPER-POWER MEMORY

132 What's in a Name?
conjure up the face, and the face will bring the name to
mind.
All names can be separated into two categories; names
that mean something, and names that have no meaning (to
you) at all. Names like Cook, Brown, Coyne, Carpenter,
Berlin, Storm, Shivers, Fox, Baker, King, Gold, Goodman,
Glazer, and many others, all have a meaning. Names like
Krakauer, Conti, Sullivan, Mooney, Littman, Carson, Link-
feld, Smolensky, Morano, Morgan, Resnick, Hecht, and so
on, have no meaning at all to most of you. Of course, the
lists are almost endless; these are just a few examples of
each.
There are some names that fall into the "no meaning"
category, that do, however, suggest or create a picture in
your mind. When you hear the name, Sullivan, you might
think of, or picture, a rubber heel, since a very popular
brand name of a rubber heel is O'Sullivan. You might pic-
ture or think of John L. Sullivan, the champion fighter. The
name, Lincoln would, of course, create or suggest a picture
of our sixteenth president, Abraham Lincoln. Mr. Jordan
might suggest a picture of the River Jordan, while the
name Di Maggio would make you think of baseball. So, we
arrive at three categories of names; those that actually have
a meaning; those that have no meaning in themselves, but
do suggest something to you, and finally, names that have
no meaning and do not suggest or create a picture in your
mind.
It is with the third category that you must use your
imagination. You must, in order to remember the name,
make it mean something to you. This is already so with the
first two categories, so they are no particular problem. The
names that have no meaning at all should present no prob-
lem either, if you have read the chapter on how to remem-