Page 127 - How to Develop A SUPER-POWER MEMORY
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What's in a Name?                                   131
               the method so emphatically believed by the department
               store executive.
                  I would have been happy to send a copy of  this  book to
               this  particular gentleman, to  prove  it  to  him, too, only I
               don't know his name; you see, I  forgot where  I  put that
               picture!
                  In  previous chapters I've mentioned how  important it  is
               to  be interested in  a  person  in order  to remember his  or  her
               name.  If  you were to  be introduced  to  four hundred people
               in  one evening, and  then perhaps meet  these  four hundred
               people  two or  three  more times,  you would  still  forget most
               of  their  names. If, however,  you were  to  enter  a  room in
               which  there were  four  hundred celebrities, such  as movie
               stars; you'd probably be  able to call them all by their  full
               names. Not only that, but you  could tell them at least one
               of  the movies in which  you have seen  them  perform. You'll
               agree, I'm sure,  that  this is because people are  interested
               in celebrities  and usually want  to  remember them. Well,
               I've already stressed  the fact  that being interested in  and
               wanting  to  remember, is half your battle  won over  a  sup-
               posedly poor memory. Remember to  use  the  rules  that  I
               gave you in the last chapter.
                  Be sure you hear the person's name in the first place.
                  Spell it or have him spell it if you're not sure of it.
                  If there  is  any odd fact  about  the  name,  or  if  it is similar
                to a name you know, mention it.
                  Repeat  the name as  often as  you can during  the  course
                of the conversation.
                  Use the name when you say good night or good-bye.
                  If  you use  these  rules  in  conjunction with  what I am
                about to teach you, you should never again forget a  name
                or  a face.  To simplify  the process, you will  learn  first,  what
                to do with  the name, and then,  how  to  associate  the name
                to the face. Actually they go hand in hand; the name will
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