Page 137 - How to Develop A SUPER-POWER MEMORY

More about Names and Faces 141
would see wicks in them, as in candles, and see a woman
trying to take them because they are her wicks. Her wick—
Horwick.
The publisher of this book is Mr. Frederick Fell. The
moment I met Mr. Fell, I noticed a cleft in his chin. I
simply saw things falling from this cleft, and that's all I
needed to help me remember that his name was Mr. Fell.
Remember that in these examples, I give the substitute
thought and the outstanding feature that I personally think
is best. The name, "Fell" could have meant "feel," or the
material, "felt" to you, and you could have associated that
to any other feature on Mr. Fell's face. The substitute word
and the outstanding feature chosen is an individual thing;
the things you choose are the right ones to use.
At first, some people may feel that it takes too long to
find a substitute word for a person's name, and then asso-
ciate it to his face. They think that it would be embarrassing
to have people notice that they are staring at them. Please
believe me, it does not take any time at all. After a mini-
mum of practice, you'll find that you've found a substitute
word for the name (if it's necessary) and associated it to
an outstanding feature on the person's face in less time than
it takes to say, "Hello." As in everything else, it's the very
first effort that is the most difficult. Sure, it's easier to be
lazy and just go on forgetting names, but, try my system
and you'll soon agree that it is just as easy to remember
them.
The best way to practice remembering names and faces
is to just start doing it. However, to give you a bit of confi-
dence, let's try this:—I'm sure that before you started
reading this book, most of you felt that you definitely
couldn't remember and retain the names of fifteen people
if you met them all at once. If you took the little test in
Chapter #3, you probably proved it. Well, let me intro-