Page 29 - How to Develop A SUPER-POWER MEMORY
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Interest in Memory                                    33
               paragraph, would pertain to the amount  of people.  There-
               fore you gave  your  attention  to the amount of people  that
               were  getting on and off  the  bus. You were  interested  in the
               amount of people. In  short,  you  wanted to know  or  remem-
               ber  how many people would be  left on  the bus.  Since you
               didn't  think that  the  number of stops was important, you
               didn't pay much attention  to  that. You weren't interested
               in the amount of  stops,  therefore  they  didn't  register in
               your mind at all, and you didn't remember them.
                 However,  if some of you  did  feel  that the amount of stops
               was  important or  if you felt you would be questioned on
               that particular  point;  then you surely did know the answer
               to my  first question,  or  remembered the  number of stops
               that the bus made. Again, simply because you were  inter-
               ested or wanted to know that particular information.
                 If  you feel elated because you did  answer my  question;
               don't. Because I  doubt  if you will answer  the second one. A
               good friend of mine who is  employed  at Grossingers,  a  large
               resort hotel,  at  which I  perform quite  often, uses this  in his
               afternoon  quizzes. I know that a very small percentage of
               the  guests ever answer  this correctly,  if  at  all. Without  look-
               ing at  that  first paragraph again,  you're to  answer this ques-
               tion:— What is the bus driver's name?
                 As I said, I doubt if any of  you  can answer  this  correctly,
               if at all. Actually, this is  more of  a  trick question  on observa-
               tion than  it  is a memory  test. I use it here only  to  impress
               upon you the  importance of interest  in memory.  Had I told
               you before you  read  that "bus" story,  that I would ask for
               the driver's  name—you  would have been  interested  in  the
               name. You'd have wanted to notice and remember it.
                 Even  so, it is  sort of a tricky  question,  and  you may  not
               have  been  observant enough  to  be  able to answer it. This,
               incidentally,  is a principle  that many professional magicians
               have been using for years. It is called "misdirection." It
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