Page 21 - How to Motivate Every Employee
P. 21
The competition is irrelevant
Know your competition
TEAMFLY
When employees pull together to compete in the marketplace,
their level of motivation rises proportionately when they understand
just who and what they are competing against. Nothing brings a team
together like the challenge of performing at higher levels than its
competitors and then helping the organization grow as a result.
Is having your employees know more about the competition dan-
gerous? Possibly—especially when it comes to unveiling such infor-
mation as employee incentive plans, salaries, and other perks. But
remember, the point of having your workers get to know the compe-
tition is so that you, as the manager, can use this information to take
specific steps to make your company a better place to work. The ulti-
mate goal, of course, is to help create a work environment where
employees feel motivated by much more than incentive plans or
slightly higher wages.
Helping employees to better understand the competition doesn’t
necessarily require taking a “rah-rah” attitude either, as if organiza-
tions were high-school football teams. This is just another way to
help your employees get the big picture because your competitors
are a part of that picture.
You will get to know your competition by researching what they
are doing and then using that information to improve your own
organization. In that spirit, here are some ways both you and your
employees can learn a bit more about your competitors.
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