Page 130 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

Punctuation and grammar tips 119

Comparison of adverbs

Short adverbs are compared in the same way as adjectives:
soon, sooner, soonest;
fast, faster, fastest.

With adverbs of two syllables or longer, you usually form the com-
parative and superlative by adding ‘more’ and ‘most’ to the positive
degree of the word:
carefully, more carefully, most carefully;
easily, more easily, most easily.

Once again, English often comes up with irregular forms:

badly, worse, worst
well, better, best.

Fluidity in writing

Fluidity when writing English for business pays great dividends:
you provide the links so that the reader does not have to work
them out. This next example illustrates how.

ABC Ltd is a well-established manufacturing company founded in
2008 that has decided to go for growth in its next five-year plan.
Despite a downturn in the manufacturing sector generally,
ABC has identified two principal ways of maintaining a successful
business.
First, management has changed the structure of the business
by splitting its commercial department into two entities: sales and
production.