Page 131 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

120 How to Write Effective Business English

Second, it has introduced a new outcome-based approach to
assessment, which involves staff to a greater degree than before.
As a result, the company has significantly improved profits as
well as winning a prestigious customer service award.

Your checklist for action

● Present facts clearly and present a well-argued, well-supported
●
business case.
● ● Write so that readers don’t have to make an effort to understand
you or come back to you for further information, or wait for
you to make things clear.
● Write so that readers are more likely to take a favourable view
●
of you.

● ● Punctuation serves the useful purpose of helping readers read
messages; and it highlights where the emphasis needs to go.
● Grammar helps you set out business writing into logical,
●
manageable sections that help readers understand your meaning.

● ● Identify areas of punctuation and grammar to work on; do ask
for support, if needed.
● Keep up to date on changing usage of punctuation and grammar
●
(such as emerging pronouns), so that you continuously manage
to communicate effectively and respectfully for your target
readership.

● ● Fluidity helps you set out the points in a coherent way. All the
points you make add up. Two and two must be seen to make
four in your writing, not just in your sums.