Page 3 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

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English words, especially written words, are the most powerful tool
we have in these teams. If they fail, as they sometimes do, no matter
what your enthusiasm and talent, the best chance you will ever get is
to try again with better English words.
This is why I have used several of Fiona Talbot’s books over the
years. This latest edition of How to Write Effective Business English has
some new features that are especially relevant for my work. For
instance:

● ● What to do with paper – printed, even handwritten letters. Paper is
here to stay, often in increasingly specialist areas.

● ● How to manage communication in multinational and virtual
teams – including inter-generational teams where leaders are often
younger than members.

● ● How to write when microblogging and instant messaging – and
how to write e-mails now that instant messaging and social network
sharing make an impact on the style needed.
How to Write Effective Business English makes you aware of the pitfalls
you encounter every day you work with written English, and will give
you a very good chance to get your message right and powerful today.’
Gianluca Marcellino, Global Retail Industry Manager, Avanade

‘How to Write Effective Business English is an invaluable toolkit for any
business, especially in today’s environment of instant, digital, global
communication, where the clarity of our language is essential to
ensuring that our message is heard as intended. Written in accessible
language, covering the many and diverse ways in which we all use
written words in our daily working lives, this book really does help
create impactful communication.’
Katie Page, Content Director, GlobalData

‘An absolute must-read for all business owners and, indeed,
businesspeople alike! Perfect for those who want to invigorate their
written work to really pack a punch. I never leave my desk without it!
Follow Fiona Talbot’s wise words and success will follow.’
Paul Corcoran, Chief Executive, Agent Marketing