Page 8 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

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CONTENTS

Introduction 1

01 Why are you writing? 3
Who are your readers? 3
What’s the purpose of your writing? 4
Readers take just a few seconds to judge your writing 6
How formal or informal do you need to be? 7
Your checklist for action 8

02 Business writing for today 9
Winning business through English 9
Academic writing compared to business writing 9
THIS PAGE IS INTENTIONALLY LEFT BLANK Can you use ‘I’ in business writing? 10
Listen to readers’ feedback 12
Choosing the right style 14
Ideal communication 17
The word power skills system: four easy steps to premier
business writing 18
Your checklist for action 20

03 Quality matters 21
Shine through your writing! 21
To make mistakes is only human 21
How readers can react to written mistakes 22
Further costs of getting your writing wrong 24
You can never fully outsource your writing 27
Checking for mistakes 27
Proofreading tips 28
Your checklist for action 29