Page 13 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

2 How to Write Effective Business English

Ensure content of value in everything
you write

Effective writing today isn’t just about reports, presentations, let-
ters and so on. Writing skills arguably matter more than ever in e-
mail, instant messaging, the plain English needed for technical
documents and coding, marketing, PR, infographics and social
media – even in video storytelling and audiobooks where scripts
are also key.
Today’s need is for content of value and I’m keen that you de-
velop a passion for business writing that creates a consistently
good reader experience. My word power skills writing system will
help you do that. And don’t let’s forget, content means every word
you use in every business writing task you do.
Everything should add up to make great corporate communication.
Bosses need people who can write well, grab attention for the
right reasons, influence, persuade, reflect brand and values, and en-
hance reputation... preferably in the shortest time. That’s why the
book describes scenarios every office encounters – and the real-life
examples make great discussion points with bosses and colleagues
alike. You’ll be able to customize the tips for every writing task.

Enjoy getting results!

I hope you enjoy this guide to excellent professional communica-
tion, which should also aid your employability and future career
prospects.
Enjoy using the concept of word power skills (which I tag
#wordpowerskills in social media posts) as a free yet highly valued
resource – indeed my clients find they buzz with it!
Good luck on your journey to success!

Fiona Talbot
TQI Word Power Skills
www.wordpowerskills.com