Page 12 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

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Introduction

Don’t just be enthusiastic in #socialmedia. It’s passion that
engages readers throughout all your corporate communications.
Fiona Talbot

Who is this book for? Think about

sector, culture and generation

If you’re in business (or are preparing to enter the workplace)
you’ll see how the written word dominates in business communi-
cation today, largely due to the unremitting rise in e-writing.
Everyone now has a voice and almost everyone is now a writer,
though few are actually trained in this.
That’s why this business English primer is ideal for both native
and non-native English speakers (proficient at intermediate level
and above). Its extensive task-based guidance helps you develop
the highly prized workplace skills that bosses cry out for.
Increasingly, English is the language of choice in the information
age, widely used on the web and in multinational gatherings.
Staggeringly, it’s estimated that English is spoken by a quarter of
the world’s population (and rising), as a language of common
global currency. So it becomes a powerful tool for communication
and inclusion – as long as you realize that you’ll need to tailor it to
suit the expectations of:

● ● your target business sector;

● ● your target culture and the variety of English they use;
● ● today’s multigenerational workplace and client base.